The logotype
Logo is an instrument of promotion. Their task is recognition.
Creating a firm style is only possible after the sign is approved. Thus, the development of the logo is the basic stage of the beginning of any advertising campaign.
Here are a few points that will help you correctly assess the result of the work of the logo designer:
The sign must be easy to perceive, original and correspond to the positioning tasks.
It must be pleased; all its elements must be harmonised;
must be scaled, so that it looks equally well, both on the billboard and on the visit card;
The design of the brand must be clear and bright; as it is the only symbol in the company’s life.
Result: Design of the logo
-document that contains: logotype (horizontal, vertical, with a decryptor and without, the use of separate sign and font solutions), firm colors (CMYK, RGB, PANTONE), recommendations on firm fonts, graphic patterns, vertical rules, unacceptable transformations.
Creating a firm style is only possible after the sign is approved. Thus, the development of the logo is the basic stage of the beginning of any advertising campaign.
Here are a few points that will help you correctly assess the result of the work of the logo designer:
The sign must be easy to perceive, original and correspond to the positioning tasks.
It must be pleased; all its elements must be harmonised;
must be scaled, so that it looks equally well, both on the billboard and on the visit card;
The design of the brand must be clear and bright; as it is the only symbol in the company’s life.
Result: Design of the logo
-document that contains: logotype (horizontal, vertical, with a decryptor and without, the use of separate sign and font solutions), firm colors (CMYK, RGB, PANTONE), recommendations on firm fonts, graphic patterns, vertical rules, unacceptable transformations.