Logotype and Polygraphy for CNYU "Your Choice"

We had the goal of developing a logo that would match the values of the company and its target audience.
The logo must be understandable, functional, status, memorable and clearly reflective of the company’s activities. The customer came with the understanding of what he wants to see as a result of the work. I bring the idea into life.
For the logo used the fonts Ermilov, which is recognizable and used in the brand of Ukraine (Ukraine Now) and Montserrat. It is convenient to use when drawing and printing documents, other papers for work. The logo should form confidence and broadcast the professionalism of the company, so the hundred-new colors were chosen: blue, black and unifying gradient. Look, it was perfect.