LOY Upcycling clothing brand

LOY is an upcycle brand created as an alternative to fast fashion. The project has its slogan: “Give a second chance to what deserves it.” Each item is unique, handmade from recycled materials.

Visually, the brand plays on the edge of rebellion and style: bright colors and unconventional solutions. Electric blue becomes not only the brand color but also an associative element of the upcycle project, representing a life stance.