LÜM — glossy branding for a fashion eyewear brand

LÜM — concept project of a premium eyewear brand with an emphasis on gloss, color, and visual character.
I developed a complete identity: logo, typography, color system, visual style, presentation layouts, and brand tone.
The project is inspired by the pop culture of the 2000s and the mood of "glasses as a manifesto." Glossy, bold, collectible.

#branding #brand #identity
#designidentity #fashiondesign #visualstyle #glossydesign #creativedesign #artdirection #portfolio #visual #graphicdesign #youthbrand