LUMI is a minimalist brand of eco-candles focused on an atmosphere of tranquility, aesthetics, and conscious consumption.
The identity is built on a combination of natural shades, refined typography, and clean composition, creating a sense of warmth and harmony.
The main idea of the brand is simplicity and light.
The name LUMI is associated with the illumination, warmth, and coziness that a candle creates.
The visual language of the brand conveys:
softness
naturalness
minimalism
balance
The identity is built on a combination of natural shades, refined typography, and clean composition, creating a sense of warmth and harmony.
The main idea of the brand is simplicity and light.
The name LUMI is associated with the illumination, warmth, and coziness that a candle creates.
The visual language of the brand conveys:
softness
naturalness
minimalism
balance