Lumori

Development of a logo and brand style for the Korean skincare brand LUMOR, whose main ingredients are bamboo and black charcoal. The task was to create a cute, even cartoonish image with Asian associations, so the basis of the logo was chosen to be a red panda — a symbol that emphasizes the friendliness and recognizability of the brand.

Three logo variants were created: a detailed one for large media (banners, signs), a simplified one for packaging and complex compositions, and a monochrome one for universal use.

The color palette is built around a green shade that is associated with bamboo and naturalness. Additionally, a vector element of bamboo was developed, which is used as an accent in the design of packaging and other media.