Machine tool manufacturing plant

International leader in the field of metalworking, founded in 1923. The company is represented in 30+ countries worldwide and specializes in supplying industrial machines. There is an NDA agreement with the client.
Task:
Advertising on Facebook and Instagram
Attracting new corporate clients (B2B)
Receiving applications through the website and Direct
Increasing brand awareness

What we did:
Target audience analysis:
Owners and directors of manufacturing companies
Engineers, procurement specialists
Behavioral targeting + lookalike audiences

Creatives:
Videos from production, demonstration of machines
Comparison of models, infographics
Real client cases and strong calls to action

Optimization:
A/B testing of creatives
Using a minimal budget with maximum efficiency
Bid automation, excluding inactive audiences

Results:
2,000,000+ reach
$0.06 per click
$0.95 CPM (2-3 times lower than average)
831 leads with clear B2B interest