Accessory and jewelry store
Instagram store
Ukraine
More than 1 year
A brand with unisex jewelry — necklaces, bracelets, rings
The main goal is to maximize and level sales before the New Year, so as not to miss an important season for the project.
An additional goal is to maintain identity in advertising creatives. The client clearly positions themselves through visual aesthetics, so it was important not to "dilute" the visual style for the sake of traffic.
We started the work not with creatives and not with launching ads. First of all — with logic: if we want to scale during the peak season, we must fully control the effectiveness of each individual product.
We built a structured advertising funnel for each item.
This essentially means — not just launching a campaign for the catalog, but breaking down products by categories, margins, visual potential, and user behavior on the site. We formed separate connections between the product card, the visuals in the ads, and the subsequent scenario in remarketing.
We set up the Meta Pixel to track the entire user journey: from the first touch with the banner to the purchase. This allowed us not only to track events but also to accumulate a warm audience for a full-fledged remarketing system.
This approach not only helped to see what works but also allowed us to quickly identify weak links — products that do not yield results or creatives that "burn out."
This case clearly showed: scaling in a highly competitive season is not about intuition, but about a system.
We did not try to guess what would work because we built the process to see every number we work with.
In tandem with the right identity and a deep remarketing system, we not only achieved a good result — we prepared the ground for repeated scaling in the next season.
Ukraine
More than 1 year
A brand with unisex jewelry — necklaces, bracelets, rings
The main goal is to maximize and level sales before the New Year, so as not to miss an important season for the project.
An additional goal is to maintain identity in advertising creatives. The client clearly positions themselves through visual aesthetics, so it was important not to "dilute" the visual style for the sake of traffic.
We started the work not with creatives and not with launching ads. First of all — with logic: if we want to scale during the peak season, we must fully control the effectiveness of each individual product.
We built a structured advertising funnel for each item.
This essentially means — not just launching a campaign for the catalog, but breaking down products by categories, margins, visual potential, and user behavior on the site. We formed separate connections between the product card, the visuals in the ads, and the subsequent scenario in remarketing.
We set up the Meta Pixel to track the entire user journey: from the first touch with the banner to the purchase. This allowed us not only to track events but also to accumulate a warm audience for a full-fledged remarketing system.
This approach not only helped to see what works but also allowed us to quickly identify weak links — products that do not yield results or creatives that "burn out."
This case clearly showed: scaling in a highly competitive season is not about intuition, but about a system.
We did not try to guess what would work because we built the process to see every number we work with.
In tandem with the right identity and a deep remarketing system, we not only achieved a good result — we prepared the ground for repeated scaling in the next season.
Kyiv 
Available for hire