Christmas tree sales store
Instagram store
Ukraine
3 months
The business has been on the market for over 5 years and is a major supplier for other stores. In 2023, the decision was made to expand into online sales additionally through the Instagram platform.
The store was created in a short period and developed from absolute zero (without any manipulations or similar).
Start of cooperation — 25.10
End of cooperation — 31.12
Total — 2 months and 5 days
During the work on this project, several ad formats were tested: video content, profile posts, and static creatives.
During the testing of different ads, it was found that all formats worked equally well, as the target audience is very broad (ages 20 to 60).
Therefore, it was decided to work simultaneously with several of them, so that each specific segment had its own convenient format.
For the mature audience — creatives demonstrating the price immediately worked well.
For some younger audiences — videos with a New Year's mood worked well.
Video content was created with the help of an SMM specialist, which very effectively attracted new clients who fell in love with the client's products.
Overall summary for the month:
Spent — 3272.27$
Impressions — 1709634
Clicks — 56387
New subscribers — 1745
Cost per subscriber — 1.88$
Inquiries — 1205
Sales — 807
Profile conversion — 2.14%
Conversion to sales — 66.97%
ROAS — 822.52%
-Cost per click — 0.06$
-Cost per inquiry — 2.72$
- Cost per sale — 4.05$
Ukraine
3 months
The business has been on the market for over 5 years and is a major supplier for other stores. In 2023, the decision was made to expand into online sales additionally through the Instagram platform.
The store was created in a short period and developed from absolute zero (without any manipulations or similar).
Start of cooperation — 25.10
End of cooperation — 31.12
Total — 2 months and 5 days
During the work on this project, several ad formats were tested: video content, profile posts, and static creatives.
During the testing of different ads, it was found that all formats worked equally well, as the target audience is very broad (ages 20 to 60).
Therefore, it was decided to work simultaneously with several of them, so that each specific segment had its own convenient format.
For the mature audience — creatives demonstrating the price immediately worked well.
For some younger audiences — videos with a New Year's mood worked well.
Video content was created with the help of an SMM specialist, which very effectively attracted new clients who fell in love with the client's products.
Overall summary for the month:
Spent — 3272.27$
Impressions — 1709634
Clicks — 56387
New subscribers — 1745
Cost per subscriber — 1.88$
Inquiries — 1205
Sales — 807
Profile conversion — 2.14%
Conversion to sales — 66.97%
ROAS — 822.52%
-Cost per click — 0.06$
-Cost per inquiry — 2.72$
- Cost per sale — 4.05$
Kyiv 
Available for hire