Mailing in Klaviyo for the Norwegian brand Solgtak

I developed and launched a promotional email campaign for the company Solgtak, which specializes in smart home automation systems. The main goal was to promote two ready-made kits that help customers solve the problem of excessive heating of rooms and sunlight, using the Somfy Tahoma Switch Hub and SUNIS sensors.
Main tasks and responsibilities
Strategy and structure: Created one visually appealing promotional email that highlights customer issues and offers solutions based on products.
Personalization: Implemented dynamic insertion of names and tailored messages to enhance engagement.
Copywriting: Wrote compelling text in Norwegian focusing on benefits such as energy savings and automation.
Design and layout: Structured the email into clean blocks with product visuals, clear pricing, and strong CTAs (e.g., UTFORSK TILBUDET HER, BESTILL HER).
Emphasis on the offer: Added a message about the limited availability of the offer (valid until June 30 or while supplies last) to create a sense of urgency.
Compliance: Ensured the presence of a GDPR-compliant footer and an easy unsubscribe option.
Results:
Improved brand communication due to the professional and user-friendly design of the email.

Increased CTR due to clear CTA buttons and attractive visuals.
Strengthened customer trust and comfort through detailed product descriptions and compatibility indications.