Maintaining pages in social networks for the brand food for cats and dogs

The Problems:
It is difficult to create a post theme.
Low post coverage;
A small number of stories and their reviews;
- Previous specialists could not get into the topic and transfer the values of the company;
Difficulty with putting the right to office.The Decision:
Form a monthly content plan under the company’s tasks;
- Tested different forms of content and found the optimal format;
- Every day they began to publish 5-10 centuries;
They held a number of meetings with the team and created Tone of Voice social networks of the brand.by ;
- Posts are transferred to Google Docs, which allows you to quickly receive comments from the customer and to enter routes.The Results:
- The most popular post received more than 100,000 organic coverages with 10,000 subscribers;
- Realized different mechanisms of user activation in pages, which increased subscribers’ reviews more than 2.5 times;
- Created rubrics for useful, entertaining content and what is sold;
- Systemically started to play games, which organically increased the number of subscribers by 2500 thousand on Facebook and 1300 on Instagram;
They have improved the brand’s masks and started using them in posts and stores.