Make Automation | CRM Lead Processing & Deduplication System
Enterprise Resource Planning (ERP)
A lead processing automation system has been created in CRM using Make and ActiveCampaign.
The workflow accepts incoming leads via Webhook, normalizes the data, and performs a two-step deduplication of contacts (email → phone). Depending on the verification results, the system automatically updates existing contacts or creates new ones only as needed.
The solution ensures the absence of duplicates in the CRM, maintains 100% data cleanliness for further automations and triggers, processes leads in real-time, eliminates manual work, and guarantees that no contact will be lost.
The script architecture is easily scalable and supports stable operation as the number of leads increases.
The workflow accepts incoming leads via Webhook, normalizes the data, and performs a two-step deduplication of contacts (email → phone). Depending on the verification results, the system automatically updates existing contacts or creates new ones only as needed.
The solution ensures the absence of duplicates in the CRM, maintains 100% data cleanliness for further automations and triggers, processes leads in real-time, eliminates manual work, and guarantees that no contact will be lost.
The script architecture is easily scalable and supports stable operation as the number of leads increases.