Jo Malone Myrrh & Tonka minimalism in the service of luxury
In this realization, I focused on the precise rendering of textures and maintaining the purity of form. The use of a high aperture allowed for a large depth of field, which is crucial in professional packshots, ensuring that every detail—from the texture of the label to the chrome cork—is perfectly clear.
Body: Canon EOS R7
Lens: 50 mm
Settings: f/13 | ISO 100
Lighting: Studio diffused light (softbox), aimed at bringing out depth from the dark glass of the bottle.
Visual concept
The use of a minimalist background made of white cardboard created geometric lines that add dynamism to the photo without distracting from the product itself. The contrast between the deep brown of the bottle and the sterile white of the surroundings emphasizes the luxurious and mysterious character of the fragrances from the Cologne Intense line.
Main challenges
Control of reflections: Working with a chrome element (cork) required precise positioning of light modifiers to avoid unsightly reflections and maintain details in the highlights.
Rendering blacks: Extracting tonal transitions on dark glass while maintaining pure white in the background without "blowouts."
Body: Canon EOS R7
Lens: 50 mm
Settings: f/13 | ISO 100
Lighting: Studio diffused light (softbox), aimed at bringing out depth from the dark glass of the bottle.
Visual concept
The use of a minimalist background made of white cardboard created geometric lines that add dynamism to the photo without distracting from the product itself. The contrast between the deep brown of the bottle and the sterile white of the surroundings emphasizes the luxurious and mysterious character of the fragrances from the Cologne Intense line.
Main challenges
Control of reflections: Working with a chrome element (cork) required precise positioning of light modifiers to avoid unsightly reflections and maintain details in the highlights.
Rendering blacks: Extracting tonal transitions on dark glass while maintaining pure white in the background without "blowouts."