A fairly successful case, as I have been working with the client for quite a long time and he is satisfied with the quality of my work.
Theme - sale of industrial equipment for metal processing (B2B)
The average cost of a machine is 700 thousand hryvnias. + the company also provides post-warranty service for sold machines, sales of spare parts for them, etc. That is, the customer journey does not end with a single sale.
Such projects come quite easily to me, as there was a period in my life when I directly worked (and I am currently working on 4 projects in the metal processing niche) in this field and I understand the target audience 100%.
The average cost per lead is 580 UAH. 95% are targeted inquiries. Yes, it's not cheap (in absolute figures), but we are not selling socks, but expensive and specific equipment.
#contextualadvertising #contextologist
Theme - sale of industrial equipment for metal processing (B2B)
The average cost of a machine is 700 thousand hryvnias. + the company also provides post-warranty service for sold machines, sales of spare parts for them, etc. That is, the customer journey does not end with a single sale.
Such projects come quite easily to me, as there was a period in my life when I directly worked (and I am currently working on 4 projects in the metal processing niche) in this field and I understand the target audience 100%.
The average cost per lead is 580 UAH. 95% are targeted inquiries. Yes, it's not cheap (in absolute figures), but we are not selling socks, but expensive and specific equipment.
#contextualadvertising #contextologist