Managing an Instagram profile for a linergist

Project: Comprehensive management of an Instagram account for a permanent makeup specialist
Industry: Permanent makeup
Location: Warsaw, Poland

Scope of work:
- develop a marketing strategy
- complete profile setup (profile picture, bio, highlights, cohesive feed)
- create an aesthetic visual style tailored to the target audience
- content plan: Reels, posts, stories (education, engagement, sales)
- creation of promotions, special offers, and seasonal campaigns
- copywriting tailored to women aged 18–55
- editing and montage of Reels with "before and after" effects
- photo editing, graphic templates, designing aesthetic content
- increase engagement and private messages with inquiries
- advertising (target)