Marc & Andre / Women's brand of underwear
by Marcandre.ua
Working period: November 2021 – February 2022
Situation: Before us there was a problem with a high price per transaction, more than 500gn per transaction. Advertising did not take over for the following reasons: no trading campaigns were launched, only search campaigns and CMS worked.
The tasks:
Increase the call. Transactions per month 2 times for the same monthly budget
Reduce the price of the transaction twice.
Start trading campaigns
Testing all Google Ads tools
Increase brand awareness among the new audience from 18-25 years old
The result:
Starting standard trading campaigns
- Protests of smart, discovers, remarketing, search remarketing, CMS to young audience, key audience and audience of competitors’ websites
Budget: 81,319 UAH
Number of transactions: 248
ROI: 530%
Average check: 1500 UAH per clothes
by Marcandre.ua
Working period: November 2021 – February 2022
Situation: Before us there was a problem with a high price per transaction, more than 500gn per transaction. Advertising did not take over for the following reasons: no trading campaigns were launched, only search campaigns and CMS worked.
The tasks:
Increase the call. Transactions per month 2 times for the same monthly budget
Reduce the price of the transaction twice.
Start trading campaigns
Testing all Google Ads tools
Increase brand awareness among the new audience from 18-25 years old
The result:
Starting standard trading campaigns
- Protests of smart, discovers, remarketing, search remarketing, CMS to young audience, key audience and audience of competitors’ websites
Budget: 81,319 UAH
Number of transactions: 248
ROI: 530%
Average check: 1500 UAH per clothes