Marketing for the buyer agency Royal Group in Italy

The Royal Group agency, specializing in wholesale purchasing and buying services in Italy, has tasked itself with attracting international clients and increasing brand awareness. The main promotion channels are Google Ads and Instagram, which allowed reaching both an audience with specific demand and potential clients at the interest stage.

In Google Ads, a lead generation strategy was built through search campaigns for targeted queries ("wholesale purchases Italy," "buyer Milan," "purchase of branded clothing from Italy"). The focus is on hot commercial queries and geo-targeting to the markets of the CIS and Europe. In Instagram, account promotion was implemented through targeted advertising, visual content from factories and showrooms, as well as retargeting to an audience that previously interacted with the website and social media.