Description:
The email marketing project for the women's clothing brand Selezza was aimed at increasing brand awareness, attracting new customers and supporting existing customers through effective email campaigns. The project included setting up Shopify and integrating it with Klaviyo, creating email funnels for the online store, crafting branded emails and sending newsletters, and tracking campaign results.
Completed work:
Shopify setup and integration with Klaviyo:
The online store was set up on the Shopify platform.
Shopify integration with Klaviyo automated email marketing platform for collecting and processing customer data.
Creation of email funnels for the online store:
Developed an email sequence for different stages of customer interaction, such as registration, first-time buyer, repeat purchases, etc.
Designing emails in the style of the project:
We developed the design and content of emails in the style of the Selezza brand to emphasise its uniqueness and appeal to the target audience.
Sending and tracking results:
Regular email campaigns were sent using Klaviyo.
Campaign results were tracked, including opens, clicks, conversions, and other metrics.
Results:
This project helped the Selezza brand to attract new customers, increase sales, and increase the loyalty of existing customers. Metrics analysis allowed them to continuously improve their email marketing strategy and achieve better results.
The email marketing project for the women's clothing brand Selezza was aimed at increasing brand awareness, attracting new customers and supporting existing customers through effective email campaigns. The project included setting up Shopify and integrating it with Klaviyo, creating email funnels for the online store, crafting branded emails and sending newsletters, and tracking campaign results.
Completed work:
Shopify setup and integration with Klaviyo:
The online store was set up on the Shopify platform.
Shopify integration with Klaviyo automated email marketing platform for collecting and processing customer data.
Creation of email funnels for the online store:
Developed an email sequence for different stages of customer interaction, such as registration, first-time buyer, repeat purchases, etc.
Designing emails in the style of the project:
We developed the design and content of emails in the style of the Selezza brand to emphasise its uniqueness and appeal to the target audience.
Sending and tracking results:
Regular email campaigns were sent using Klaviyo.
Campaign results were tracked, including opens, clicks, conversions, and other metrics.
Results:
This project helped the Selezza brand to attract new customers, increase sales, and increase the loyalty of existing customers. Metrics analysis allowed them to continuously improve their email marketing strategy and achieve better results.