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Email Marketing Setup for Vistalt.de: SendPulse & CRM Integration
Project Overview
Vistalt.de is a company specializing in [brief description of the industry, e.g., home improvement, real estate, e-commerce, etc.]. The goal of this project was to set up a fully automated email marketing system using SendPulse, integrate it with the company’s CRM, and create high-converting email sequences to improve customer engagement and sales.

My Role & Process
SendPulse Setup & CRM Integration

Configured SendPulse as the primary email marketing tool.
Integrated SendPulse with the CRM to enable automatic data synchronization.
Set up event-based triggers for lead capture, follow-ups, and customer segmentation.
Email Funnel Development

Welcome Series: Automated sequence for new subscribers introducing the brand and offering incentives.
Lead Nurturing Funnel: Educational emails, case studies, and testimonials to build trust and guide potential customers toward a purchase.
Cart Abandonment & Follow-Ups: Personalized reminders for unfinished purchases.
Post-Purchase & Retention Emails: Thank-you messages, product recommendations, and loyalty program promotions.
Reactivation Campaigns: Emails designed to re-engage inactive subscribers and past customers.
Email Design & Content Creation

Created branded email templates optimized for mobile and desktop.
Focused on engaging subject lines, persuasive copywriting, and strong CTAs to drive conversions.
Ensured high deliverability and compliance with GDPR and email marketing best practices.
Optimization & Analytics

Conducted A/B testing on subject lines, content, and CTAs.
Monitored key performance metrics (open rates, CTR, conversions, and unsubscribe rates).
Adjusted email sequences based on data insights for continuous improvement.
Results & Impact
Fully automated email workflows saving time and increasing efficiency.
Improved customer engagement through personalized email sequences.
Higher open and conversion rates due to optimized content and targeting.
Seamless CRM integration, ensuring smooth data flow and automation.
Work details
Budget 750 USD
Added 28 February 2025
170 views
Freelancer
Alex Robin
Ukraine Lvov
No reviews

Available for hire Available for hire
On the service 1 year