Marketing Pro Business Center

Development of a marketing project for the Pro Business Center educational center (cutting version)

1 .Research of the Market (Cabinet Research)
1.1 of Market Analysis
1.2 of PEST Analysis
1.3 The 5 Forces of Porter
1.4 The KFU and multi-angle competition
1.5 of 5. SWOT Analysis
1.6 The Marketing mix of competitors

2ndThe Goals
2.1 The Mission
2.2 The The Vision
2.3 The Values
2.4 The Strategic Goals and Growth Strategy
2.5 of 5. Marketing objectives

ThreeStrategy
3.1 The Definition of Segment
3.2 The The portrait of CA
3.3 The Selection of the target segment
3.4 The Assessment of Consumption Potential

4 .Marketing mix (4P)
4.1 The The product
4.2 The The price
4.2.1 of 1. Price analysis of competitors
4.2.2 of Analysis of Cost
4.2 of 3. Pricing
4.3 The Distribution

and 5.Tactics
5.1 The Direct marketing
5.2 of Media Planning
5.3 The Matrix of Responsibility
5.4 The Dynamic Marketing Plan
5.4.1 of 1. with the budget
5.4 and 2. Without the budget
5.5 of Monitoring and Efficiency Assessment System

6 .The Exit
6.1 The Conclusion

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