Marketing strategy for a clothing brand

Social Media Marketing (SMM)
Definition of the target audience. Formation of a team for brand promotion. Development of Tone of Voice, defining the style and tone of brand communication. Selection of social media.
Conducting competitor analysis. Building a community, engaging and retaining a community around the brand. Creating a content plan. Developing examples of posts and stories.
Selecting bloggers for collaboration with the brand. Developing methods for attracting new subscribers and increasing the activity of existing ones.