1. Analysis of trends in the real estate market and advertising trends
2. Analysis of the Ukrainian market and a separate overview of the Lviv region;: what is the overall size of the niche and what indicators were there in 2020-2022, what influenced their change, what types of real estate are offered.
3. Competitor analysis: pricing policy, geo, types of buildings, infrastructure assessment, service assessment, what unique selling propositions they have, analysis of advertising activities and sales tools.
4. Analysis of the audience in Ukraine and separately in Lviv: purchasing power of Ukrainians, how they spent money on real estate, how long it took to make a decision, allocation of funds, what percentage of home purchases are made with loans/mortgages. Formation of customer profiles based on the analysis.
5. Formation of the brand wheel: mission, vision, what your unique selling propositions may be, values, needs that your project satisfies, what you provide to the client emotionally and functionally.
6. Formation of the goal tree
7. Formation of the sales funnel
8. Formation of an action plan for each tool in the funnel.
9. Proposals for the marketing budget with planned KPIs.
2. Analysis of the Ukrainian market and a separate overview of the Lviv region;: what is the overall size of the niche and what indicators were there in 2020-2022, what influenced their change, what types of real estate are offered.
3. Competitor analysis: pricing policy, geo, types of buildings, infrastructure assessment, service assessment, what unique selling propositions they have, analysis of advertising activities and sales tools.
4. Analysis of the audience in Ukraine and separately in Lviv: purchasing power of Ukrainians, how they spent money on real estate, how long it took to make a decision, allocation of funds, what percentage of home purchases are made with loans/mortgages. Formation of customer profiles based on the analysis.
5. Formation of the brand wheel: mission, vision, what your unique selling propositions may be, values, needs that your project satisfies, what you provide to the client emotionally and functionally.
6. Formation of the goal tree
7. Formation of the sales funnel
8. Formation of an action plan for each tool in the funnel.
9. Proposals for the marketing budget with planned KPIs.