This project presents a webinar marketing funnel designed for an online education platform (Anti-School). The funnel structure was created to attract new leads, nurture potential students, and convert them into paid course participants.
The strategy includes a complete customer journey: from traffic and landing page registration to automated email reminders and post-webinar follow-up sequences. The funnel also incorporates lead segmentation and marketing automation to improve engagement and conversion rates.
The full funnel structure and workflow were visualized using Miro to clearly map the user journey and automation process.
The strategy includes a complete customer journey: from traffic and landing page registration to automated email reminders and post-webinar follow-up sequences. The funnel also incorporates lead segmentation and marketing automation to improve engagement and conversion rates.
The full funnel structure and workflow were visualized using Miro to clearly map the user journey and automation process.