Branded packaging for fast food

I developed a packaging system that makes the brand recognizable at every customer touchpoint. The green and white palette creates a fresh and noticeable impression, while the illustration of the bird adds character to the brand and easily adapts to different packaging formats. Boxes, cups, bags, and packaging for potatoes are united by common graphic elements. As a result, the brand looks cohesive, modern, and works well not only offline but also in visual content for social media.
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