Marshmallow packaging

Development of marshmallow packaging
This project is a concept for a marshmallow brand with a tutti-frutti flavor. The created packaging design immediately attracts attention with its playfulness and gentle color palette.
On the first slide, there are several color options for the packaging — for visual testing and finding the perfect color palette. The second slide shows original characters — marshmallows with cute faces, arms, and legs. These bright characters add emotion and a friendly mood to the packaging. The third slide features a mockup of the finished packaging — a visualization showing how the product will look on store shelves. The entire packaging style is bright, friendly, and modern. Such packaging is easy to remember, and the characters create an emotional connection with the brand. Perfectly suited for a children's audience.