MasterZoo

SMM & Marketing | Working with Influencers | Strategies
From 2021 to 2023 (full-time employee)

Joined MasterZoo as an SMM specialist, where I managed the social media of the pet network and grooming salons.
Within a year, I combined SMM and marketing competencies, and later led the SMM team.

Key achievements:
• +20K followers on Instagram thanks to effective strategies and partnerships.
• Engaged Ukrainian celebrities and major bloggers, enhancing brand recognition.
• Increased audience trust and engagement through collaborations with charitable foundations and organizations.
• Implemented a new brand strategy with the SMM team, strengthening the company's positioning.

Core competencies:
• Development of SMM strategies and content plans.
• Competitor and target audience analysis.
• Management of advertising campaigns.
• Launching charitable initiatives and partnership projects.
• Coordination of the SMM team.
• Engaging influencers.
• Increasing and attracting new audiences.

I always focus on results, using a comprehensive approach in marketing.