SOFT STUDIO Furniture

Research and analysis: I have conducted a comprehensive research and analysis of the existing SOFT STUDIO website, its target audience and competitors.This analysis gave valuable understanding of the strengths and weaknesses of the site and the opportunities for improvement in the context of the furniture industry.Conceptual designs and prototypes: Based on the results of the research, I created conceptual designs and prototypes, taking into account SOFT STUDIO’s firm style, visual preferences and the company’s unique characteristics as a furniture manufacturer.These designs served as the foundation for the visual direction of the website, ensuring its brand and target audience conformity.Visual Design Elements: I was responsible for developing various visual elements, including logos, product images and illustrations that matched the style and image of SOFT STUDIO.These elements aimed at improving the overall visual attractiveness of the website and creating a comprehensive and visually attractive impression for visitors.Page design and interface design: I worked on the visual layout of the website pages, focusing on the selection of color games, typography, composition and location of the interface elements.Through consideration of user experience, I strived to create intuitive navigation, clear information hierarchy and attractive design that effectively demonstrated SOFT STUDIO furniture.Adaptive design: I have also implemented an adaptive design approach so that the website looks and works perfectly on different devices, including desktop computers, tablets and mobile phones.This adaptive approach allowed users to have a consistent and convenient viewing experience regardless of the device used.In general, my contribution to the project is aimed at increasing the online presence of SOFT STUDIO and creating a visually attractive and convenient website that effectively demonstrates their furniture.The result was improving the design of the website, corresponding to the brand identity, increasing user involvement and providing a perfect viewing experience on different devices.