Medical clinic in Kiev
Category: Medical Clinic in Kiev
Period of conduct: June 2022 - at current time (December 2023 at the time of writing the case)
Total budget for advertising for this time: 1,800,000 UAH
Number of conversions: 13 200 pieces (callings, reception records, order of return call)
Cost of conversion: 136 UAH
Task: Increase the number of conversions and reduce their cost
What was done:
1 .The Google Analytics system was set up, the conversion tracking for all targeted user actions was set up, the conversions were imported to Google Ads.2ndSearch campaigns have been launched in the individual areas of the clinic (neurology, ortopedics, vertebrology, cardiology) and diagnosis (ULD, MRI).Each campaign was launched in two languages: Russian and Ukrainian.About 40 campaigns.ThreeA campaign has been launched to show Google maps to show advertisements to users in a specific radius.4 .Individual brand campaigns were launched, which were shown to users on requests related to the name of the clinic.and 5.Started the Performance Max campaign.6 .Individual campaigns have been launched with topical information requests that users who suffer from certain diseases (e.g. “back pain”, “headaches” etc.) can search for.Difficulty in Work:
1 .High cost for conversion in individual directions.For some directions, the conversion price was higher than expected due to greater competition.Due to the task of adjusting the rates and the change of targeting, the conversion price was reduced.2ndA small number of conversions in individual directions.For some “high” directions, the number of conversions was quite small.It managed to increase their number by including advertising around thematic information requests.ThreeDifficulty with the moderation of ads in certain directions (especially "Gynecology".Frequent blocking of ads due to “Personal Advertising: Health.”The solution was to adjust the landing page and the ads so that they were moderated.
Period of conduct: June 2022 - at current time (December 2023 at the time of writing the case)
Total budget for advertising for this time: 1,800,000 UAH
Number of conversions: 13 200 pieces (callings, reception records, order of return call)
Cost of conversion: 136 UAH
Task: Increase the number of conversions and reduce their cost
What was done:
1 .The Google Analytics system was set up, the conversion tracking for all targeted user actions was set up, the conversions were imported to Google Ads.2ndSearch campaigns have been launched in the individual areas of the clinic (neurology, ortopedics, vertebrology, cardiology) and diagnosis (ULD, MRI).Each campaign was launched in two languages: Russian and Ukrainian.About 40 campaigns.ThreeA campaign has been launched to show Google maps to show advertisements to users in a specific radius.4 .Individual brand campaigns were launched, which were shown to users on requests related to the name of the clinic.and 5.Started the Performance Max campaign.6 .Individual campaigns have been launched with topical information requests that users who suffer from certain diseases (e.g. “back pain”, “headaches” etc.) can search for.Difficulty in Work:
1 .High cost for conversion in individual directions.For some directions, the conversion price was higher than expected due to greater competition.Due to the task of adjusting the rates and the change of targeting, the conversion price was reduced.2ndA small number of conversions in individual directions.For some “high” directions, the number of conversions was quite small.It managed to increase their number by including advertising around thematic information requests.ThreeDifficulty with the moderation of ads in certain directions (especially "Gynecology".Frequent blocking of ads due to “Personal Advertising: Health.”The solution was to adjust the landing page and the ads so that they were moderated.
Odessa 
Available for hire