Membrana TV — Hybrid Video Platform UX/UI Case Study

Membrana TV is a concept of a hybrid video platform that combines short-form content consumption with structured series streaming. The project explores how to unify fast, scroll-based discovery with deeper viewing experiences, while supporting multiple user roles — viewers, content creators, and advertisers. The design focuses on a content-first approach, seamless interaction, and clear navigation to reduce cognitive load and improve engagement.

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