Meta Ads for children's shoes

Task: increase the number of applications and sales for the children's shoe store while maintaining a low cost per lead and stable advertising profitability.

Channel:
- Meta Ads - Instagram/Facebook
- advertising campaigns for e-commerce
- retargeting for views, interactions, and warm audience
- optimization for applications and purchases

What has been done:
- segmented audiences by children's age, interests, behavior, and geography
- created separate offers for different categories of children's shoes
- tested several combinations of creative + offer: casual shoes, seasonal models, benefits/discounts, comfort and durability
- kept campaigns that consistently generated purchases
- strengthened retargeting for users who had already viewed products or interacted with Instagram
- scaled working combinations without wasting budget on irrelevant audiences

Result:
- advertising budget: $760
- applications: 608
- CPL: $1.25
- sales: 152
- CPA: $5
- average check: $64
- turnover: $9,728
- ROI: 512%

Brief conclusion:
In the children's shoe niche, systematic work with audiences, offers, and creatives worked well. Thanks to the segmentation of parents, testing of advertising combinations, and retargeting, it was possible to achieve a low cost per application and stable conversion to sales.

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