Meta Ads for HoReCa

Task: attract applications and bookings for the HoReCa business, reduce the cost of inquiries, and achieve stable advertising profitability.

Channel:
- Meta Ads - Instagram/Facebook
- advertising campaigns for various demand scenarios
- retargeting to warm audiences
- quality control of applications and subsequent sales

What has been done:
- segmented audiences by different demand scenarios: room bookings, weekend getaways, family stays, special offers
- prepared a separate offer, creative, and advertising message for each scenario
- tested various advertising combinations and kept those that provided the best quality applications
- reduced the cost of inquiries through more precise segmentation
- separately considered the speed of lead processing, as in HoReCa this directly affects the number of bookings and sales

Result:
- advertising budget: $887
- applications: 128
- CPL: $6.93
- sales: 24
- CPA: $36.96
- average check: $271.27
- turnover: $6,510.58
- ROI: 634%

Brief conclusion:
The result was achieved thanks to proper audience segmentation and separate advertising messages for different demand scenarios. Instead of one general communication, the advertising was tailored to the specific needs of clients, allowing for quality applications and converting them into bookings and sales.

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