Niche: craft hotel in Bukovel (first line, play area, bar, restaurant) — BazaSmartHotel. GEO: Ukraine. Collaboration since June 2022 as part of the SMM + Google Ads + Meta Ads complex.
Service (this data): Meta Ads — booking rooms and tours.
What we did: traffic strategy for cold audience + interaction with warm and retargeting. We segmented audiences (business, digital specialists, beauty, parents) with separate offers and creatives. We tested formats (static, carousel galleries, video — motion gave weaker results in bookings).
Results (Meta Ads):
— 539 bookings + 2,496 inquiries in Direct
— ≈500 leads per month
— Reach 2,733,096, impressions 11,226,145
— Spent: $13,031.31 (≈$1500/month)
— Hotel occupancy ≈60%, record month for turnover ₴1,733,977
Service (this data): Meta Ads — booking rooms and tours.
What we did: traffic strategy for cold audience + interaction with warm and retargeting. We segmented audiences (business, digital specialists, beauty, parents) with separate offers and creatives. We tested formats (static, carousel galleries, video — motion gave weaker results in bookings).
Results (Meta Ads):
— 539 bookings + 2,496 inquiries in Direct
— ≈500 leads per month
— Reach 2,733,096, impressions 11,226,145
— Spent: $13,031.31 (≈$1500/month)
— Hotel occupancy ≈60%, record month for turnover ₴1,733,977