Niche: e-commerce, niche perfumery (dubai_eaude_parfum).
Service: targeted advertising Meta Ads (Instagram + Facebook).
Collaboration period: 8 months on the case, continuing to work further.
Task
Increase the number of sales through the website and inquiries in direct, reduce the cost per inquiry, and scale traffic acquisition without a drop in profitability.
What we did
— Built a campaign structure for two goals: sales through the website and attracting buyers through direct.
— Systematically tested audiences and ad creatives, scaling only effective connections.
— Launched ads on various placements for maximum reach of target traffic.
— Continuously produce creatives with high CTR and low cost per inquiry.
Results over 8 months
— ROAS 4.76
— for every $1 in advertising, the client received $4.76 in sales
— Revenue: $53,317 (≈ ₴2.21 million)
— 1,919 sales, average check $26
— Advertising budget: $11,401
Service: targeted advertising Meta Ads (Instagram + Facebook).
Collaboration period: 8 months on the case, continuing to work further.
Task
Increase the number of sales through the website and inquiries in direct, reduce the cost per inquiry, and scale traffic acquisition without a drop in profitability.
What we did
— Built a campaign structure for two goals: sales through the website and attracting buyers through direct.
— Systematically tested audiences and ad creatives, scaling only effective connections.
— Launched ads on various placements for maximum reach of target traffic.
— Continuously produce creatives with high CTR and low cost per inquiry.
Results over 8 months
— ROAS 4.76
— for every $1 in advertising, the client received $4.76 in sales
— Revenue: $53,317 (≈ ₴2.21 million)
— 1,919 sales, average check $26
— Advertising budget: $11,401