Meta Ads for recruiting employees in Belgium | 73 leads | 23 days

Project for launching Meta Ads for recruiting roofers in Belgium.

Task:
attract Ukrainian and Belarusian specialists living in Poland who are ready to relocate for work in Belgium.

What has been implemented:
• niche and audience analysis
• working with the special category "Employment" in Meta Ads
• audience segmentation by language and geography
• testing advertising creatives
• optimizing the cost per application

Campaign results:
• 73 leads in 23 days
• average cost per lead — 19.25 zł
• 2 candidates employed

It was also possible to reduce the cost of acquisition compared to traditional recruiting methods.

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