Meta Ads + Google Ads for video production

Task: attract quality leads for video production from businesses that are ready to order videos for advertising, corporate tasks, events, and commercial promotion.

Channels:
- Meta Ads - Instagram/Facebook, demand generation, creative testing, retargeting
- Google Ads - search advertising for hot queries
- analytics and quality control of leads

What has been done:
- segmented audiences into hot and colder segments
- tested creatives in Meta Ads with examples of work, short cases, numbers, and a clear call to action
- gathered semantics in Google Ads for queries from businesses already searching for video production or specific video services
- worked on negative keywords to filter out irrelevant traffic
- prepared various entry points: brief, call, cost estimation
- optimized campaigns based on lead quality and final sales

Results:
- advertising budget: $2,320
- leads: 160
- CPL: $14.50
- sales: 20
- CPA: $116
- average check: $2,940
- turnover: $58,800
- ROI: 914%

Brief conclusion:
The combination of Meta Ads and Google Ads allowed working with demand at different stages. Google gathered hot queries from businesses already looking for video production, while Meta helped warm up the audience, showcase examples of work, and bring back interested users through retargeting. As a result, the advertising brought not just leads for statistics, but real deals with a high average check.

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