Meta Ads is looking for workers for seasonal work

Task:
Ensure a stable flow of leads (potential workers) interested in seasonal work for planting and harvesting berries in Poland.

Completed works:
- Analyzed the target audience (men and women of working age from Ukraine looking for jobs abroad);
- Created advertising campaigns on Facebook and Instagram with segmentation by interests and geography;
- Prepared visual creatives (banners and videos) with clear messages about working conditions, location, and benefits;
- Set up a lead form for quick application collection;
- Optimized the campaign for lead generation at minimal cost.

Results:
- Reached over 22,000 users;
- Obtained 34 leads through Meta forms;
- The average cost per lead was $4.21;
- Additionally generated over 600 clicks on the consultation link in Messenger.

Conclusion:
The advertising campaign demonstrated high effectiveness in attracting applications for seasonal work. The use of precise targeting and relevant creatives allowed for a stable cost per lead and ensured the employer a constant flow of candidates.