Meta Ads - patient Acquisition for Medical Center

Primary Goal: Attracting new patients to key medical fields (gastroenterology, ultrasound, diagnostics) and boosting appointments through social media in Vinnytsia.

Work Performed:
— Audience analysis and segmentation: defined potential patient personas for various medical services
— Local targeting: configured ad delivery specifically for residents of Vinnytsia and nearby areas to maximize visit conversions
— Engagement with diverse advertising objectives
— Implementation of video campaigns (ThruPlay) to increase brand awareness for doctors and the clinic
— Launch of content view campaigns to educate patients on complex medical procedures
— Integration of lead forms and click-to-call ads for instant communication with the clinic administration
— Offer development: created focused advertisements for bundled service packages

Results:
A systematic approach to Meta Ads setup ensured a consistent flow of inquiries across all priority departments of the center. The advertising campaigns not only secured direct appointments but also significantly increased trust in the Salutem brand through video content and informative ads. The clinic established a steady source of new patients who had not previously utilized its services.