Metropulse | Brand Identity

MetroPulse — a London brand designed for modern urban dwellers who value style and functionality in their daily accessories. The collection of watches combines simple elegant design with high-quality materials, ensuring versatility and comfort for everyday use. The brand's concept is to offer accessories that are perfect for both work and casual city strolls.

The brand archetype is the Creator, reflecting the desire to create products that combine functionality and individuality. As part of the project, a logo and brand identity were developed based on minimalism, highlighting the core values of MetroPulse — quality, minimalism, and practicality.