Microdosing (dietary supplements): x15 purchases and income of 285,000 UAH
The client is an online store in the microdosing and dietary supplements niche. At the start of the collaboration, the advertising was formally working, but it was impossible to assess real effectiveness due to broken tracking, blocked products in the Merchant Center, and lack of campaign structure.
Point A — October 2025:
Expenses: 18,300 UAH
Number of purchases: 18
Revenue: 13,170 UAH
Actual ROAS: 19.81% — meaning the advertising was operating at a significant loss.
Where the real problem was:
Purchases were recorded as Direct / Referral, not as a result of Google Ads — because during payment, the user was redirected to the external domain of the payment service Chekly. GA4 lost the session and attributed the conversion to direct traffic. This meant that the real ROAS was significantly higher, but the dashboard showed a distorted picture, and the algorithms were optimized on false data. Meanwhile, some products did not pass moderation in the Merchant Center, limiting the reach of Shopping and Performance Max campaigns.
What we did:
The first step was to restore tracking. We set up a custom domain checkout.muxomor.ua for the payment page, updated DNS records, and after the migration, updated the Chekly script in the admin panel. Now GA4 correctly records all purchases from Google Ads without session breaks.
At the same time, we connected ShoppingFeeder to work with the product feed, optimized product names and descriptions according to Google Merchant Center requirements, and corrected attributes — prices, availability, categories. The percentage of approved products in the feed significantly increased, and Shopping and PMax campaigns received a full assortment for display.
We built a clear campaign structure: Shopping + Performance Max + Search — each format for its role in the funnel. After restoring correct analytics, we gained the ability to make decisions based on real data and are preparing for full-scale scaling.
Point B — last 30 days:
Expenses: 111,500 UAH
Number of purchases: 276 (×15)
Revenue: 285,533 UAH
Important: some purchases are still attributed as Direct / Referral due to the transitional period after the domain change — the real effectiveness of Google Ads is higher than what the current analytics shows.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #GoogleMerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #ConversionTracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #DisplayNetwork #SearchAds #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlineStore #ecommerceAdvertising #EcommerceMarketing #AdvertisingForOnlineStores #campaignScaling #ProjectScaling #salesFunnel #digitalMarketing #onlineAdvertising #advertisingDashboard #MetaAds #FacebookAds #InstagramAds #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #AdvertisingAnalytics #ConversionSetup #AdvertisingAudit #AdvertisingOptimization #BudgetManagement #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualAdvertising #targetedAdvertising #advertisingSetup #advertisingManagement #internetAdvertising #internetMarketing #googleAdvertising #googleAdsSetup #productAdvertising #dynamicAds #remarketing #merchantCenter #googleMerchant #smartDisplay #salesIncrease #profitIncrease #advertisingAgency #businessPromotion #leads #traffic #ppcSpecialist
Point A — October 2025:
Expenses: 18,300 UAH
Number of purchases: 18
Revenue: 13,170 UAH
Actual ROAS: 19.81% — meaning the advertising was operating at a significant loss.
Where the real problem was:
Purchases were recorded as Direct / Referral, not as a result of Google Ads — because during payment, the user was redirected to the external domain of the payment service Chekly. GA4 lost the session and attributed the conversion to direct traffic. This meant that the real ROAS was significantly higher, but the dashboard showed a distorted picture, and the algorithms were optimized on false data. Meanwhile, some products did not pass moderation in the Merchant Center, limiting the reach of Shopping and Performance Max campaigns.
What we did:
The first step was to restore tracking. We set up a custom domain checkout.muxomor.ua for the payment page, updated DNS records, and after the migration, updated the Chekly script in the admin panel. Now GA4 correctly records all purchases from Google Ads without session breaks.
At the same time, we connected ShoppingFeeder to work with the product feed, optimized product names and descriptions according to Google Merchant Center requirements, and corrected attributes — prices, availability, categories. The percentage of approved products in the feed significantly increased, and Shopping and PMax campaigns received a full assortment for display.
We built a clear campaign structure: Shopping + Performance Max + Search — each format for its role in the funnel. After restoring correct analytics, we gained the ability to make decisions based on real data and are preparing for full-scale scaling.
Point B — last 30 days:
Expenses: 111,500 UAH
Number of purchases: 276 (×15)
Revenue: 285,533 UAH
Important: some purchases are still attributed as Direct / Referral due to the transitional period after the domain change — the real effectiveness of Google Ads is higher than what the current analytics shows.
#GoogleAds #PerformanceMax #PMax #GoogleShopping #ShoppingAds #MerchantCenter #GoogleMerchantCenter #productfeed #GA4 #GoogleAnalytics4 #GTM #GoogleTagManager #ConversionTracking #DemandGen #DSA #dynamicads #remarketing #dynamicremarketing #DisplayNetwork #SearchAds #contextualadvertising #targetedadvertising #ROAS #CPA #PPC #PerformanceMarketing #ecommerce #onlineStore #ecommerceAdvertising #EcommerceMarketing #AdvertisingForOnlineStores #campaignScaling #ProjectScaling #salesFunnel #digitalMarketing #onlineAdvertising #advertisingDashboard #MetaAds #FacebookAds #InstagramAds #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #AdvertisingAnalytics #ConversionSetup #AdvertisingAudit #AdvertisingOptimization #BudgetManagement #MarketingStrategy #PerformanceAgency #googleads #googleanalytics #contextualAdvertising #targetedAdvertising #advertisingSetup #advertisingManagement #internetAdvertising #internetMarketing #googleAdvertising #googleAdsSetup #productAdvertising #dynamicAds #remarketing #merchantCenter #googleMerchant #smartDisplay #salesIncrease #profitIncrease #advertisingAgency #businessPromotion #leads #traffic #ppcSpecialist
Kyiv 
Available for hire