Mini-project: visual concept for Instagram page

Creation of a compact visual system for the brand: colors, fonts, combination principles, moodboard, and recommended backgrounds for stories. The client aimed to update the style of the page and make it more cohesive and recognizable.

What has been done:
- A color palette with primary and accent shades has been selected;
- A font system for headings, accents, and text blocks has been defined;
- A moodboard has been created that sets the direction for the brand's visual atmosphere;
- Recommended backgrounds and compositional solutions for stories have been prepared;
- Examples of accents and combinations in future layouts have been demonstrated.

Result:
The client received a compact visual guide that can be used for content creation and maintaining a unified style on social media.