Mini-project: visual style for Instagram Stories

Development of a visual concept for the client's story content. The task is to create a recognizable style that is easy to apply daily and to ensure a unified visual language in the brand's communication.

What has been done:
- Selected the main and accent color palette for daily content;
- Chosen a font system for headings, text blocks, and accents;
- Developed a set of graphic elements for stories;
- Created recommendations for color combinations and highlighting accents;
- Formed examples of stories in the new style;
- Compiled a compact visual guide for further work.

Result:
The client received a structured style for stories that is easy to scale and use in daily content.