Conceptual development of a logo for the brand "PLANT", executed in the style of modern eco-minimalism and clean graphics.
Important note regarding the visual:
Please note: the color palette in this presentation has been deliberately optimized. The brand's green and terracotta shades are made noticeably brighter and more saturated than in the original working layout, so the logo appears as juicy, contrasting, and striking as possible on screens in the portfolio.
Concept details:
Graphic sign: A concise flat illustration of a potted houseplant, associated with eco-friendliness, coziness, and continuous growth.
Typography: An elegant elongated sans-serif font with a color accent on the letter "A", which harmoniously connects the text part with the brand sign.
Important note regarding the visual:
Please note: the color palette in this presentation has been deliberately optimized. The brand's green and terracotta shades are made noticeably brighter and more saturated than in the original working layout, so the logo appears as juicy, contrasting, and striking as possible on screens in the portfolio.
Concept details:
Graphic sign: A concise flat illustration of a potted houseplant, associated with eco-friendliness, coziness, and continuous growth.
Typography: An elegant elongated sans-serif font with a color accent on the letter "A", which harmoniously connects the text part with the brand sign.