Motion Studio - Meta Ads

Task: attract quality leads for a motion studio and demonstrate to potential clients the value of video/animation not as a "pretty picture," but as a tool for advertising, product presentation, and sales.

Channel:
Meta Ads - Instagram/Facebook
advertising campaigns for various business needs
testing creatives and offers
optimization for leads and sales

What has been done:
divided audiences by needs: brand content, commercials, product animation, promo for launch or presentation
prepared separate advertising messages for different types of clients
tested creatives in formats such as showreel, short before/after, work examples, demonstration of style and results
formed offers for specific requests: "calculate a video for your task," "select a format for the budget," "develop a video for advertising"
removed cheap but empty leads from people without a real budget or clear request
strengthened connections that provided quality dialogues and led the client to the brief
emphasized the process, timelines, what is included in the package, and the clear value of the service in advertising
optimized campaigns not just for cheap interest, but for leads that can convert into sales

Result:
advertising budget: $433
leads: 132
CPL: $3.28
sales: 22
CPA: $19.68
average check: $240
turnover: $5,280
ROI: 532%

Brief conclusion:
In the motion niche, it is important not just to drive traffic, but to properly show the value of the service. The client must understand what they are paying for: format, style, process, result, and benefit for the business. Thanks to audience segmentation, creative testing, offer packaging, and filtering out low-quality inquiries, it was possible to obtain 132 leads, 22 sales, and an ROI of 532%.

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