Motion Case: "Urban. Nature. You."

#motiondesign #motion #Figma
Author of the concept and design: Victoria Kovalova

Goal: Develop a dynamic and high-conversion video creative for targeted advertising (Instagram/TikTok) that dramatically showcases the brand's philosophy: resilience (sneakers) against the urban environment.

Completed Tasks and Your Key Role (Design and Concept):

Concept, Plot, and Direction:

Create a cinematic script based on the sequence: Destruction (cracking concrete) → Growth (moss) → Climax (falling/appearance of the sneaker).

Develop all visual elements in Figma, including the slogan "Urban. Nature. You." with "staggered" typography and the final CTA.

Visual Foundation (AI-Generated Visuals):

Use generative AI to create a unique, photorealistic foundation (product photography level) that mimics high-end studio shooting.

Result: A fully production-ready concept of video creative with high potential for capturing attention has been created.