by MUKA

The brand "Mavka" is engaged in the production and sale of women's clothes, including evening clothes, daily costumes and accessories.The company offers quality, stylish and unique models that emphasize the individuality and elegance of female beauty.The brand’s advantages are the use of high-quality natural tissues, unique design, detail and passionate attitude to each product.The company provides a personalized approach to each customer, providing it with exclusiveness and a sense of speciality.The design of the logo solved the following tasks:
Visually embodimented the identity of the brand "Mavka" and transfer its values.A recognized symbol has been developed that will be associated with elegance, femininity and style, attracting and attracting the attention of the target audience.The logo will be most often seen by the consumer on product labels, in visitor cards, on the company’s website, in advertising materials and social media.Association of the project:
Feminity and grace.Elegance and style.Quality and reliability.When we see the brand we have to feel: a sense of speciality and uniqueity.Confidence in its beauty and style.Capture and pleasure from carrying the products "Mavka".The task was to avoid the use of: aggressive or unpleasant colors.The details that can be overloaded by the logo.Files chosen by the Customer:
Not a color of natural shades.The accent color is soft olive, which will provide the brand’s peculiarities.Solution: A elegant font was chosen, without excessive details.Beauty in simplicity.A pure philosophy.Contrast of smooth and straight lines.A logo that will look organically both on the posters and visits and on the labels.In this project, the letter "a" was processed, which serves as a short version of the logo.The letter itself was domesticated and changed, which gave little speciality.Another task: to develop the brand packaging with visitors and banners, an additional presentation was created.