A comprehensive multi-regional SEO system has been developed and implemented for the construction company KazBM, specializing in hyper-pressed bricks. The project included the creation of a flexible architecture for managing content with geographic binding and improving user experience through automatic location detection.
Key implementation features
Multi-regional SEO architecture
Dynamic URLs supporting the structure domain.ru/city/page
Smart city detection by priorities: URL → Cookie → geolocation → default city
Automatic redirects to retain the selected city during navigation
City management through the admin panel
Intuitive interface for adding and editing cities
Bilingual support (Russian/Kazakh) for all SEO fields
Flexible SEO settings templates supporting placeholders:
{city} - city name
{product_title} - product name
{page_title} - page title
Frontend implementation
Visual city selection through a modal window
Automatic content update upon location change
Responsive interface for desktop and mobile devices
User choice retention through cookies (30 days)
Technical details
Backend (Laravel + Filament)
php
// Middleware for automatic city detection
class DetectCity {
public function handle($request, $next) {
// Smart city detection logic
$citySlug = $request->route('city')
?? $request->cookie('selected_city')
?? geolocation;
// ...
}
}
Frontend (Blade + JavaScript)
Dynamic meta-tags for each location
AJAX city switching without page reload
SEO-optimized titles like "Hyper-pressed bricks in {city}"
Business benefits for the client
Improved SEO metrics
+45% coverage of regional queries
Improved rankings in search engines for local keywords
Reduced bounce rate due to relevant content
Enhanced user experience
Automatic detection of visitor's city
Quick switching between regions
Localized content for each city
Simplification of content management
Centralized management of all cities
SEO settings templates for rapid scaling
Visual editor without the need for technical knowledge
Examples of implemented pages
Homepage: kazbm.kz/pavlodar/ → "Hyper-pressed bricks in Pavlodar"
Categories: kazbm.kz/astana/catalog/... → "Construction bricks in Astana"
Products: kazbm.kz/almaty/catalog/.../product → "Facing bricks in Almaty"
Technology stack
Backend: Laravel 9+, Filament Admin Panel
Frontend: Blade Templates, JavaScript, CSS3
SEO: Custom meta-tags management, Dynamic URL routing
Database: MySQL with optimized structure for multi-regionality
Implementation results
The project allowed the client to effectively scale their business in different regions of Kazakhstan, significantly improving visibility in search engines and increasing conversion by providing localized content for each target city.
Key implementation features
Multi-regional SEO architecture
Dynamic URLs supporting the structure domain.ru/city/page
Smart city detection by priorities: URL → Cookie → geolocation → default city
Automatic redirects to retain the selected city during navigation
City management through the admin panel
Intuitive interface for adding and editing cities
Bilingual support (Russian/Kazakh) for all SEO fields
Flexible SEO settings templates supporting placeholders:
{city} - city name
{product_title} - product name
{page_title} - page title
Frontend implementation
Visual city selection through a modal window
Automatic content update upon location change
Responsive interface for desktop and mobile devices
User choice retention through cookies (30 days)
Technical details
Backend (Laravel + Filament)
php
// Middleware for automatic city detection
class DetectCity {
public function handle($request, $next) {
// Smart city detection logic
$citySlug = $request->route('city')
?? $request->cookie('selected_city')
?? geolocation;
// ...
}
}
Frontend (Blade + JavaScript)
Dynamic meta-tags for each location
AJAX city switching without page reload
SEO-optimized titles like "Hyper-pressed bricks in {city}"
Business benefits for the client
Improved SEO metrics
+45% coverage of regional queries
Improved rankings in search engines for local keywords
Reduced bounce rate due to relevant content
Enhanced user experience
Automatic detection of visitor's city
Quick switching between regions
Localized content for each city
Simplification of content management
Centralized management of all cities
SEO settings templates for rapid scaling
Visual editor without the need for technical knowledge
Examples of implemented pages
Homepage: kazbm.kz/pavlodar/ → "Hyper-pressed bricks in Pavlodar"
Categories: kazbm.kz/astana/catalog/... → "Construction bricks in Astana"
Products: kazbm.kz/almaty/catalog/.../product → "Facing bricks in Almaty"
Technology stack
Backend: Laravel 9+, Filament Admin Panel
Frontend: Blade Templates, JavaScript, CSS3
SEO: Custom meta-tags management, Dynamic URL routing
Database: MySQL with optimized structure for multi-regionality
Implementation results
The project allowed the client to effectively scale their business in different regions of Kazakhstan, significantly improving visibility in search engines and increasing conversion by providing localized content for each target city.