MURKA — Brand Identity & Brandbook Design
Overview
MURKA is a women’s lingerie and sleepwear brand focused on femininity, comfort, and aesthetics. The goal of this project was to create a complete brand identity that reflects softness, elegance, and confidence.
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Objective
The main objective was to develop a cohesive and recognizable brand that:
• Communicates femininity and comfort
• Stands out in the competitive fashion and lingerie market
• Creates an emotional connection with the target audience
• Maintains consistency across all visual touchpoints
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My Role
• Brand Identity Design
• Logo Design
• Visual System Development
• Brandbook Creation
• Application Design (mockups & brand carriers)
This is a fully individual project created from scratch.
⸻
Design Process
The project included a full branding workflow:
• Research of competitors in the lingerie and fashion segment
• Defining target audience and brand positioning
• Development of brand concept and mood
• Logo exploration and final logo design
• Creation of color palette and typography system
• Designing visual elements and brand style
• Building a complete brandbook with guidelines
• Applying the identity to different brand carriers (packaging, social media, etc.)
A strong focus was placed on visual consistency and emotional perception of the brand.
⸻
Design Solution
The final identity is built around elegance, softness, and minimalism.
The design includes:
• Clean and modern logo
• Soft, feminine color palette
• гармоничная типографика
• Consistent visual language across all materials
• Balanced composition and attention to detail
The visual style reflects both comfort and a premium aesthetic.
⸻
Result
The result is a complete and well-structured brand identity system with a detailed brandbook that ensures consistency across all platforms and touchpoints.
This project strengthened my skills in branding, visual systems, and strategic design thinking.
⸻
Tools Used
• Adobe Illustrator
• Adobe Photoshop
⸻
Type of Project:
Brand Identity / Branding / Fashion / Brandbook Design
MURKA is a women’s lingerie and sleepwear brand focused on femininity, comfort, and aesthetics. The goal of this project was to create a complete brand identity that reflects softness, elegance, and confidence.
⸻
Objective
The main objective was to develop a cohesive and recognizable brand that:
• Communicates femininity and comfort
• Stands out in the competitive fashion and lingerie market
• Creates an emotional connection with the target audience
• Maintains consistency across all visual touchpoints
⸻
My Role
• Brand Identity Design
• Logo Design
• Visual System Development
• Brandbook Creation
• Application Design (mockups & brand carriers)
This is a fully individual project created from scratch.
⸻
Design Process
The project included a full branding workflow:
• Research of competitors in the lingerie and fashion segment
• Defining target audience and brand positioning
• Development of brand concept and mood
• Logo exploration and final logo design
• Creation of color palette and typography system
• Designing visual elements and brand style
• Building a complete brandbook with guidelines
• Applying the identity to different brand carriers (packaging, social media, etc.)
A strong focus was placed on visual consistency and emotional perception of the brand.
⸻
Design Solution
The final identity is built around elegance, softness, and minimalism.
The design includes:
• Clean and modern logo
• Soft, feminine color palette
• гармоничная типографика
• Consistent visual language across all materials
• Balanced composition and attention to detail
The visual style reflects both comfort and a premium aesthetic.
⸻
Result
The result is a complete and well-structured brand identity system with a detailed brandbook that ensures consistency across all platforms and touchpoints.
This project strengthened my skills in branding, visual systems, and strategic design thinking.
⸻
Tools Used
• Adobe Illustrator
• Adobe Photoshop
⸻
Type of Project:
Brand Identity / Branding / Fashion / Brandbook Design
France 
Available for hire