Music cover What Is Love Haddaway
Packaging and label design
If I were designing the cover for Haddaway's What Is Love in 2026.
The idea: preserve the energy of the 90s, but add contemporary depth. A red gradient for passion, an anatomical heart as a metaphor for “don't hurt me,” and a portrait of Haddaway in the center of attention.
The idea: preserve the energy of the 90s, but add contemporary depth. A red gradient for passion, an anatomical heart as a metaphor for “don't hurt me,” and a portrait of Haddaway in the center of attention.