Advertising in Google Ads – “Change the doors in Herson”

It was a task: to set up advertising in Google to attract target traffic to the already finished site.Configure remarketing to return users who have visited from the site.Configurate the CMS to different audiences lists

What was done:
1 .1000 key phrases
2ndSegmented by categories of goods: Inter-room doors, Entrance doors, General requests doors.ThreeEach category is divided into "heat requests" (buy, order, etc.and d)and the “heat requests” (Herson doors etc.and d)4 .Keywords are loaded in 2 types of matching - wide and narrow
and 5.2 Advertisements for each group of ads
6 .Collected and uploaded 3,000 minus words
7 .All possible extensions are connected to advertising so that it is more visible among competitors.
8 .They chose a strategy to stay in the second position, receiving the same clicks, just 40% cheaper than the first position.
The 9.Organized analytics
The 10.Created 8 lists for remarketing
11 of 11.Painted banners for KMS and Remarketing
12 .Remastered for Search
An advertising company is set by phone number where we receive calls at the price of a click.
14 .Advertising companies are set by competitors, where they received clicks from 0.50 copies.Maximum of 2 UAH