NANE Line — flavored concentrates for infusions
Niche: NANE Line store — flavored concentrates for infusions and bartender mixes.
Task: generate sales on the website (B2C + wholesale), bypass alcohol ad restrictions on Meta, and keep CPA ≤ $5.
What has been done:
– created a landing lead generator with a tasting offer for wholesalers;
– launched Meta campaigns for cold traffic, retargeting, and leads, used alternative texts and “food-style” photos to bypass moderation;
– monthly A/B testing of 8-10 creatives (video recipes, zoom on bottles, UGC reviews);
– set up email/Telegram retargeting with a −10% coupon to recover abandoned carts.
Results over 12 months:
• 1,283 purchases on the site average order value $4.6
• 299 B2B leads via landing form
• revenue 531,299 ₴ with expenses of 179,691 ₴ → ROAS ≈ 296%
Business benefit: stable profit and entry into the wholesale segment despite restrictions on alcohol advertising.
More details ➜ https://snow-petroleum-fb0.notion.site/1283-299-531-299-1-215d637cd05580138b57d148d44b9b02?source=copy_link
Task: generate sales on the website (B2C + wholesale), bypass alcohol ad restrictions on Meta, and keep CPA ≤ $5.
What has been done:
– created a landing lead generator with a tasting offer for wholesalers;
– launched Meta campaigns for cold traffic, retargeting, and leads, used alternative texts and “food-style” photos to bypass moderation;
– monthly A/B testing of 8-10 creatives (video recipes, zoom on bottles, UGC reviews);
– set up email/Telegram retargeting with a −10% coupon to recover abandoned carts.
Results over 12 months:
• 1,283 purchases on the site average order value $4.6
• 299 B2B leads via landing form
• revenue 531,299 ₴ with expenses of 179,691 ₴ → ROAS ≈ 296%
Business benefit: stable profit and entry into the wholesale segment despite restrictions on alcohol advertising.
More details ➜ https://snow-petroleum-fb0.notion.site/1283-299-531-299-1-215d637cd05580138b57d148d44b9b02?source=copy_link
Kyiv 
Available for hire
Offer work